Listing Your Website: Setup Guide and Best Practices
Complete guide to listing your website on Serpverse. Covers setup, content policies, pricing, verification, and tips to attract more orders.
Listing Your Website
Why Your Listing Quality Determines Your Success
Your website listing on Serpverse is your storefront. Buyers browse dozens of publishers when selecting where to place their guest posts, and the quality of your listing directly determines whether they order from you or scroll past. A well-crafted listing with clear content guidelines, honest metrics, and a compelling description attracts more orders and higher-quality buyers.
This guide walks through every step of listing your website — from initial setup through verification — and shares best practices that help your listing stand out in a competitive marketplace.
Step 1: Navigate to My Websites
From your Publisher dashboard, click My Websites in the sidebar navigation. This is where all your listed sites are managed. Click the Add Website button to begin the listing process.
Step 2: Enter Your Website Details
The listing form collects the essential information buyers need to evaluate your site.
Website URL
Enter your website's full URL (e.g., https://yourblog.com). This must be the exact domain where guest content will be published. Subdomains (like blog.yourdomain.com) should be entered separately from root domains if they represent different content properties.
Niche Categories
Choose one primary category that best describes your website's content focus — this is the category shown on your listing card in the marketplace. You can then add up to two secondary categories if your site genuinely spans more than one topic, so buyers filtering by those niches also find you. Be accurate — buyers filter by niche, and mismatched categories lead to irrelevant orders that waste both your time and theirs.
Pick the most specific category that fits. If your site covers digital marketing and SEO, choose the closest niche rather than a broad umbrella. Don't add "technology" or "business" as a secondary unless your site genuinely publishes content in those broader areas. If nothing fits, the "Other" category can be selected on its own — it cannot be combined with any primary or secondary category.
Languages
Select the language (or languages) your site publishes content in. At least one is required, and you can add more if your site genuinely publishes across several. The selector is searchable across a comprehensive list — type a language's name to find it, and each one appears in its own script — so less widely used languages are real options, not a "closest match" compromise.
List only languages you actually publish in. Buyers filter the marketplace by language and expect content in what you list, so an inaccurate language leads to mismatched orders and rejected work.
Site Metrics
Domain authority, traffic estimates, and other site metrics displayed on your listing are determined and maintained by Serpverse administrators using third-party data sources. You do not need to enter these values yourself — they are populated automatically after your listing is approved. If you believe your listing's metrics are inaccurate after approval, contact support to request a review.
Listing Description
Write a compelling 2–4 sentence description of your website and audience. This is your pitch to potential buyers. Focus on what makes your site valuable as a guest post placement:
Strong description example: "TechOps Weekly covers DevOps practices, cloud infrastructure, and engineering management for mid-senior technical leaders. 15,000+ monthly readers, 85% from organic search. Published consistently since 2021 with a growing subscriber base."
Weak description example: "My blog about tech stuff. Good DA. Accept guest posts."
The strong version tells the buyer who the audience is, how large it is, and establishes credibility. The weak version provides no useful information.
Step 3: Set Your Price
Your listing price is the amount you receive per completed order. Buyers see this price plus a 15% service fee. Pricing strategy is covered in detail in the pricing guide, but here are the essentials for your initial setup.
Starting Price Guidelines
| Your DA Range | Suggested Starting Price | Notes |
|---|---|---|
| DA 20–30 | $30–$75 | Entry-level pricing to build initial reviews |
| DA 30–45 | $75–$150 | Mid-range where most marketplace activity happens |
| DA 45–60 | $150–$300 | Premium pricing justified by strong authority |
| DA 60+ | $300+ | High-authority placements command premium rates |
These are starting points, not rules. Niche matters significantly — a DA 35 site in a high-demand niche (finance, SaaS, health) can often charge more than a DA 50 site in a low-demand niche.
Step 4: Configure Content Guidelines
Content guidelines tell buyers exactly what you will and won't accept. Clear guidelines reduce back-and-forth, minimize revision requests, and attract buyers who match your editorial standards.
What to Specify
Minimum word count: Set a realistic minimum that matches your site's typical content length. Most publishers set 800–1,500 words. Going below 600 signals low quality standards; above 2,000 may discourage orders unless your niche demands long-form content.
Allowed topics: List the subject areas you'll accept guest content about. Be specific enough to filter irrelevant pitches but broad enough to maintain order volume.
Restricted topics: Explicitly list categories you won't publish — gambling, adult content, cryptocurrency, pharmaceutical, or any topics that conflict with your site's editorial standards or advertisers. See the platform's restricted and prohibited content policy for categories that are banned across all listings.
Link policies: Specify how many outbound links you allow per post (typically 1–2 to the buyer's site), whether you accept links to specific page types (blog posts vs. product pages), and any anchor text restrictions.
Formatting requirements: Note if you require specific formatting: featured images, specific heading structures, author bios, or any CMS-specific requirements.
Content Guidelines That Attract More Orders
The balance between quality control and accessibility is critical. Guidelines that are too restrictive reduce your order volume; guidelines that are too loose attract low-quality submissions.
| Too Restrictive | Just Right | Too Loose |
|---|---|---|
| "Only accept articles about React.js state management" | "Accept articles about web development, JavaScript frameworks, and frontend engineering" | "Accept anything tech-related" |
| "No links to commercial pages under any circumstances" | "One contextual link per article to a relevant resource — blog posts preferred, product pages considered if contextually appropriate" | No link policy mentioned |
| "Must be written by a professional journalist with 10+ years experience" | "Content must be original, well-researched, and provide actionable value to our audience" | No quality standards mentioned |
Offering a Google Indexing Guarantee (Optional)
You can mark a listing as guaranteeing Google indexing. This is an optional, heavier commitment — enable it only for sites with a healthy track record in Google's index.
When you offer it:
- Buyers see an Indexing guaranteed badge on your listing, which can set you apart from comparable publishers.
- Orders on the listing don't complete at the usual review stage. Instead the buyer gets an extended window (about 21 days by default) to confirm the page is actually indexed by Google before the order completes — or it auto-completes after the window.
- "Not indexed" becomes a ground a buyer can use to dispute the placement after completion.
Leave it off and your listings work exactly as before. See the Google indexing guarantee guide for the full buyer-side flow.
Setting a Placement Guarantee
Every listing also carries a placement guarantee — how long you commit to keeping a completed placement live. It defaults to Permanent, the platform's standard, and you can shorten it to a fixed term (1, 2, 3, 4, or 5 years) if you'd rather not promise forever.
- Buyers see the guarantee on your listing card and can filter the marketplace by a minimum term, so a longer commitment can help you stand out.
- Whatever term you set is locked into each order the moment it's placed, and you're expected to keep that placement live for the full term.
- Removing or altering a placement before its guaranteed term is up is a breach a buyer can raise as a post-completion dispute.
Permanent is the strongest commitment and the default, so leaving it as-is keeps the standard buyers expect. See the placement guarantee for the full buyer-side view.
Step 5: Submit for Verification
After completing all listing fields, submit your website for verification. The Serpverse team reviews every listing before it goes live to ensure marketplace quality standards are met.
What the Verification Process Checks
- Content quality — Reviewing existing published content for editorial standards
- Site health — Checking for proper HTTPS, reasonable load speeds, and no malware
- Site metrics — Assessing domain authority and traffic using third-party data sources to populate your listing's metrics
- Active publishing — Verifying the site is actively maintained with recent content
Verification Timeline
You'll receive a notification once your listing has been reviewed — when it's approved, or if additional information is needed.
Best Practices for a High-Performing Listing
Once your listing is live, these practices help you attract more orders and build a strong publisher reputation.
Share Your Listing Link
Every approved listing comes with a share link you can send to potential buyers — copy it from the listing's Share tab. Buyers who sign up through it get a discount on their first order with you, funded by Serpverse, so your earnings are untouched. It's the most direct way to turn the buyers you already reach into orders. See sharing your listing with a referral link.
Monitor Your Metrics
Site metrics are maintained by Serpverse administrators, but if you notice your listing's displayed metrics are significantly outdated, contact support to request a refresh. Accurate metrics help attract the right buyers and set appropriate pricing expectations.
Respond to Orders Quickly
Fast response time is one of the strongest predictors of repeat orders. When a buyer places an order, acknowledge it promptly and set clear expectations for your turnaround time. Publishers who consistently respond within 24 hours earn higher ratings and more repeat business.
Maintain Your Site's Content Quality
Your listing is only as strong as your website. Continue publishing quality content on your own site, maintain your technical health, and keep your design professional. Buyers check your site before ordering — if the most recent post is from 6 months ago, they'll question whether their guest post will be published on an active, valued publication.
Build Your Review History
Every completed order is an opportunity to earn a positive review. Deliver quality work, communicate clearly, and meet deadlines. A publisher with 20 positive reviews will attract significantly more orders than one with identical metrics but no reviews.
Cross-Reference Your Blog Articles
Understanding what buyers want helps you create a listing that resonates. Read about how buyers evaluate guest post placements and what makes a strong backlink profile — this knowledge helps you position your listing in terms that matter to your target buyers. Once your listing is approved, set up Stripe Connect to start receiving payouts and familiarize yourself with how the order types work.
Listing Setup Checklist
Before submitting your listing for verification:
- Website URL is correct and accessible
- Niche categories accurately reflect your site's content
- Languages your site publishes in are selected
- Site metrics will be reviewed and populated by Serpverse after approval
- Description clearly communicates your site's audience and value
- Price is competitive for your niche and authority level
- Content guidelines are clear, specific, and reasonable
- Restricted topics are explicitly listed
- Link policy is defined (number of links, types accepted)
- Your website has recent, quality published content
- Site loads quickly and uses HTTPS
- Decided whether to offer a Google indexing guarantee (optional)