The Placement Guarantee: How Long Your Link Stays Live
What a placement guarantee means on Serpverse: how long publishers commit to keeping your link live, how to filter by it, and what happens if it's broken.
The Placement Guarantee
What Is a Placement Guarantee?
A placement guarantee is the publisher's commitment to keep your published content and its link live for a set length of time after your order completes. Every listing carries one: permanent by default, or a fixed term the publisher chooses. It tells you, before you ever place an order, how long the placement you're paying for is backed to stay up.
That length matters because the value of a backlink compounds over time — a link that's quietly removed a few months after it goes live stops passing the ranking value you paid for. The placement guarantee makes that commitment explicit and ties it to the order, rather than leaving link longevity to chance.
How Long Does a Placement Stay Live?
The guarantee is set per listing, so it varies from publisher to publisher:
| Placement guarantee | What it means |
|---|---|
| Permanent | The publisher commits to keeping the placement live indefinitely. This is the default, and most listings carry it. |
| A fixed term (1–5 years) | The publisher commits to keeping the placement live for that period — for example, two years from when it goes live. |
Most placements are permanent. A fixed term is the publisher's choice for sites where they're not willing to promise forever — it's an honest signal, set up front, rather than a surprise down the line.
How to Spot a Listing's Placement Guarantee
Because every listing has one, the guarantee shows wherever you're weighing a listing:
- On the marketplace — a badge on the listing card states the guarantee ("Permanent guarantee", "2 years guarantee") while you browse.
- At checkout — the order summary repeats it, so you confirm the term before you commit.
- On your orders — the same detail stays on the order afterwards, so you always know what your placement is backed by.
When two otherwise-similar publishers are hard to separate, a longer guarantee is a genuine tie-breaker — see how to find the right publishers for the other signals worth weighing.
Filtering by Placement Guarantee
If link longevity is important to your campaign, you can filter the marketplace by a minimum guarantee — for example, "at least 2 years." Listings that meet or exceed your minimum stay in the results, and permanent listings always qualify (permanent clears any minimum you set). Leave the filter off to see every listing regardless of term.
The Guarantee Is Locked In When You Order
The guarantee attaches to your order the moment you place it. If a publisher later shortens or changes the guarantee on their listing, that has no effect on orders already placed — yours keeps the term it was bought with. What you see at checkout is what your order carries through to completion, every time.
What Publishers Commit To
For the publisher, the guarantee is a real obligation, not a marketing line. By offering it, they agree to keep each placement — the content and the buyer's link, exactly as approved — live for the full term. They may not remove it, take the page down, or weaken the link (for example switching it to a nofollow link(opens in new tab)) before that term is up. Publishers choose the term per listing in the listing setup guide, and the publisher rules cover the retention obligation in full.
If a Placement Is Broken
The guarantee reaches past completion. If a publisher breaks a placement they committed to keep live — the content is removed, the link is stripped out or switched to nofollow, the page is taken down, or the domain expires — you can open a post-completion dispute on the order.
There's no deadline to report a breach: raise one whenever you notice it, whether that's a week or a year after completion. What counts as a breach follows the guarantee — a permanent placement is meant to stay live indefinitely, while a fixed-term placement that's removed after its term has fully run has met the commitment it was sold with.
A confirmed post-completion dispute is refunded from the publisher's balance and excludes the 15% service fee — it's compensation for the broken placement, not a full reversal, and it may be partial if the publisher's balance is short.
Frequently Asked Questions
Does every listing have a placement guarantee? Yes. Every listing carries one, and it's permanent unless the publisher set a fixed term. Look for the guarantee on the listing card and in the order summary.
What's the difference between permanent and a fixed term? A permanent guarantee commits the publisher to keep the placement live indefinitely. A fixed term (1–5 years) commits them for that period. Both are honoured the same way — the only difference is how long the commitment runs.
Can I order only from publishers that guarantee permanent placements? Use the minimum-guarantee filter to set a floor. Because permanent satisfies any minimum, filtering for a long term surfaces both long fixed-term and permanent listings.
What happens if my link is removed after a fixed term ends? A publisher who kept the placement live for the full term they guaranteed has met their commitment, so a removal after the term isn't a breach. Within the guaranteed term, removing or altering the placement is.
Is the placement guarantee the same as the indexing guarantee? No — they're separate. The placement guarantee covers how long your link stays live; the Google indexing guarantee covers whether the page gets indexed by Google in the first place. A listing can offer either, both, or neither.
Related Resources
- How to Find the Right Publishers — the signals to weigh when choosing a listing
- Disputing a Completed Order — how post-completion disputes and refunds work
- The Google Indexing Guarantee — the other guarantee a listing can carry
- Listing Your Website — for publishers setting a placement guarantee