Terms of Service

Effective date: 10th July 2026

1. Definitions

Throughout these Terms of Service ("Terms"), the following terms have the meanings set forth below. Capitalized terms not defined here have the meanings given to them elsewhere in these Terms.

  • "Service" or "Platform" means the Serpverse marketplace platform, including the website located at https://serpverse.io(opens in new tab), all associated applications, APIs, and services operated by Serpverse.
  • "User," "you," or "your" means any individual or entity that accesses or uses the Service, whether as a Buyer, Publisher, or visitor.
  • "Buyer" means a User acting in the buyer role, purchasing content placements from Publishers through the Service.
  • "Publisher" means a User acting in the publisher role, listing one or more websites on the marketplace and offering content placement services to Buyers. A single account may act as both Buyer and Publisher as described in Section 5 (Accounts, Roles, and Security).
  • "Listing" means a Publisher's website as listed on the marketplace, together with its pricing, categories, guarantees, and other listing details.
  • "Order" means a transaction initiated by a Buyer for content placements on one or more Publisher websites, consisting of one or more Order Items.
  • "Order Item" or "Placement" means an individual content placement on a single Publisher website within an Order. Each Order Item runs its own independent lifecycle: one Order Item may be cancelled or disputed while others in the same Order proceed to completion.
  • "Content" or "User Content" means all text, articles, guest posts, images, files, messages, and other materials submitted by Users through the Service.
  • "Escrow" means the mechanism by which funds for an Order Item are held by the Platform pending fulfillment, as described in Section 10 (Payments, Fees, and Escrow).
  • "Service Fee" means the fee charged by the Platform to Buyers on each Order Item, as described in Section 10.
  • "Hold Period" means the period following Order Item completion during which Publisher earnings are held before becoming available for withdrawal, as described in Section 10.
  • "Review Period" means the window following publication of a Placement during which the Buyer may review, approve, or request revisions, as described in Section 6 (Buyer Terms).
  • "Placement Guarantee" means the period stated on a Listing for which the Publisher commits to keep a published Placement live, as described in Section 7 (Publisher Terms).

2. Acceptance of Terms

By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference. If you do not agree to all of these Terms, you may not access or use the Service.

You accept these Terms by affirmatively confirming your acceptance during account onboarding. Your acceptance — including the version of the Terms you accepted and technical details of the request, such as your IP address — is recorded. Your electronic acceptance carries the same legal force and effect as a handwritten signature. If you are using the Service on behalf of a business, organization, or other entity, you represent and warrant that you have the authority to bind that entity to these Terms, and the terms "you" and "your" refer to that entity.

These Terms are versioned. When we publish a materially updated version, you will be required to affirmatively re-accept the updated Terms before continuing to use the protected areas of the Service, as described in Section 24 (Changes to These Terms).

3. Eligibility

To use the Service, you must: (a) be at least eighteen (18) years of age or the age of majority in your jurisdiction, whichever is greater; (b) have the legal capacity and authority to enter into a binding contract; (c) not have been previously suspended, banned, or removed from the Service; and (d) comply with all applicable local, state, national, and international laws and regulations, including any applicable export control laws.

The Service is not available to Users in jurisdictions where its use would be prohibited by law or subject to sanctions imposed by the United States, the United Kingdom, the European Union, or other applicable governmental authorities. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of any such prohibited jurisdiction.

4. Description of the Service

Serpverse is a marketplace platform that connects Buyers seeking content placements — guest posts and sponsored articles used for search engine optimization ("SEO") and audience-building purposes — with Publishers who operate websites and offer such placement services. The Service provides tools for listing Publisher websites, browsing and filtering available Placements, placing and managing Orders, running the content and review workflow, holding funds in Escrow, resolving disputes, and communicating between Buyers and Publishers.

Two content types are supported: sponsored articles (guest posts), where the Buyer supplies the content to be published, and articles, where the Publisher writes the content to the Buyer's requirements. The applicable workflow for each is described in Section 8 (Order Workflow, Deadlines, and Content Moderation).

Serpverse acts solely as an intermediary platform facilitating transactions between Buyers and Publishers. Except for the moderation and dispute functions described in these Terms, the Platform does not author, edit, endorse, or publish any Content, and the Platform is not a party to the underlying placement transaction beyond the role described in these Terms. The Platform does not guarantee any specific SEO outcomes, including search engine rankings, domain authority or domain rating changes, organic traffic increases, or backlink value. Search engine algorithms are controlled by third parties and are subject to change without notice. Section 19 (Disclaimers and Warranties) sets out these limitations in full.

We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice, and without liability to you, except as expressly provided in these Terms.

5. Accounts, Roles, and Security

Registration and Sign-In

To use the Service, you must create an account by authenticating through a supported sign-in method — currently Google, Microsoft, or an email sign-in link. Email sign-in links are valid for a limited time and can be used only once. Accounts are keyed to your email address: signing in with a different supported method using the same email address accesses the same account. You agree to provide accurate and complete information during registration and to keep your account information current at all times.

Before using the Service you must complete onboarding, which includes choosing a display name, selecting your initial role (Buyer or Publisher), and accepting these Terms and the Privacy Policy.

Roles

A single account may act as both a Buyer and a Publisher. You select an initial role during onboarding and, while your account is in good standing, may switch between the buyer and publisher roles from within your account; the two roles are different views of the same account, sharing one balance and one identity. Administrative roles are internal to Serpverse and cannot be obtained through registration or role switching.

Your Public Identity

Your chosen display name is your public identity on the Platform. Other Users — including Buyers and Publishers you transact with — see only your display name and a generated avatar. Your real name, email address, and profile photo are not shown to other Users. Serpverse personnel can view your account details for moderation, support, and trust-and-safety purposes, as described in our Privacy Policy.

Account Security and Conduct

You are solely responsible for maintaining the security of the email account and sign-in methods used to access your Serpverse account, and for all activity that occurs under your account, whether or not authorized by you. You agree to immediately notify Serpverse via our contact form of any unauthorized use of your account or any other breach of security. Serpverse will not be liable for any loss or damage arising from your failure to protect your credentials.

You may not create or operate multiple accounts for the purpose of circumventing Platform rules, fees, limits, or restrictions, manipulating marketplace metrics or the Referral Program, evading account enforcement, or engaging in any fraudulent or deceptive activity.

We reserve the right to suspend, restrict, or terminate any account as described in Section 23 (Suspension and Termination).

6. Buyer Terms

As a Buyer, you may browse the marketplace, deposit funds into your account balance, place Orders for Placements on Publisher websites, and manage your active Orders through your dashboard. Some Listings are visible only to Buyers who have deposited funds or completed a previous Order; Publishers choose the visibility of their Listings.

By placing an Order, you agree to pay the listed price for each Order Item plus the applicable Service Fee, which is charged at the time of Order placement and deducted from your account balance as described in Section 10 (Payments, Fees, and Escrow). Prices — including any niche-specific pricing described in Section 14 (Content Guidelines and Prohibited Content) — are fixed at the moment your Order is placed; the price shown at checkout is the price that applies. An Order may contain up to fifty (50) Order Items. You may not place an Order on your own Listing.

Content Requirements

When placing an Order, you are responsible for providing clear, complete, and accurate content requirements, including topic guidelines, anchor text, target URLs, word count, content type, and any special instructions. Publishers rely on these requirements to fulfill the Order; failure to provide adequate or timely instructions may result in content that does not meet your expectations, for which Serpverse bears no liability. For sponsored article (guest post) Orders, you must submit your content within the content submission window described in Section 8; if you do not, the Order Item is automatically cancelled and you are refunded in full.

Review, Revisions, and Auto-Approval

The workflow includes up to two review stages for each Order Item:

  • Draft review. Before publication, the receiving party reviews the draft: for articles, you review the Publisher's draft; for sponsored articles, the Publisher reviews your submitted content. The reviewer may approve the draft or request revisions.
  • Publication review. Once the Placement is published at a live URL, you have a Review Period — currently seventy-two (72) hours, as displayed on the Order — to review the published Placement and either approve it or request a revision.

You may request a limited number of revisions per Order Item at each stage — currently three (3) draft revisions and three (3) publication revisions, counted separately. Revision requests must be reasonable, specific, and directly related to the original content requirements.

If you take no action before the Review Period expires, the Order Item is automatically approved and completed, and the funds held for it are released to the Publisher. Automatic approval is irreversible for the affected Order Item. The remedies available after completion are limited to those in Section 13 (Platform Disputes).

Indexing Verification

Where a Listing carries an indexing guarantee, a published Order Item enters an indexing verification window — currently twenty-one (21) days, as displayed on the Order — instead of the standard publication Review Period. During this window you may confirm that the Placement has been indexed by Google, or request a revision if it has not. If you take no action before the indexing window expires, the Order Item is automatically completed. You will be notified before the deadline.

7. Publisher Terms

As a Publisher, you may list your websites on the marketplace, set pricing and content acceptance policies, and accept or decline incoming Orders.

Listings, Verification, and Accuracy

By listing a website, you represent and warrant that you are the owner or authorized operator of that website and have the legal right to publish third-party content on it. All Listings are subject to review by Platform administrators and remain pending until approved. Site authority and traffic metrics displayed on a Listing are verified and maintained by the Platform, not self-reported. Only one active Listing may exist for a given domain across the entire marketplace; the Platform may limit the number of Listings you may submit or hold — limits are shown when you reach them, and you may contact us to request higher limits.

You agree to keep the information in your Listings accurate and current, including pricing, categories, turnaround time, accepted content types and niches, and guarantee terms. Misrepresenting any Listing information, including ownership status, constitutes a material violation of these Terms and may result in removal of the Listing, suspension, or termination.

Guarantees You Offer

Each Listing states a Placement Guarantee: the period for which you commit to keep a published Placement live and accessible at its published URL — either permanent (the default) or a fixed term of one (1) to five (5) years that you choose. The Placement Guarantee shown at the time an Order is placed is locked in for that Order Item. Removing, materially altering, or breaking a Placement within its guarantee period entitles the Buyer to the post-completion dispute remedies in Section 13 (Platform Disputes) and may result in account enforcement.

You may optionally mark a Listing as guaranteeing indexing by Google. Where you do, published Order Items are subject to the indexing verification process described in Section 6, and a Placement that fails to index or later drops out of the index during the guarantee may be the subject of a post-completion dispute.

Fulfillment

You are expected to respond to incoming Orders promptly — currently within forty-eight (48) hours, as displayed on the Order. An Order Item you have not accepted or declined within the auto-decline window — currently seventy-two (72) hours — is automatically declined and the Buyer is refunded in full. Once you accept an Order Item, you must fulfill it within the applicable deadlines described in Section 8, including writing content within your Listing's stated turnaround time (for articles), reviewing Buyer-submitted content (for sponsored articles), responding to revision requests, and publishing approved content promptly after approval.

You retain editorial discretion to decline Orders or Content that does not meet your website's standards, and you may cancel an accepted Order Item at any time before completion without charge, in which case the Buyer is refunded in full, as described in Section 9 (Cancellations and Refunds). Repeated failure to fulfill accepted Orders may result in account enforcement.

Earnings

You receive one hundred percent (100%) of your listed price for each completed Order Item; the Service Fee is charged to the Buyer on top of your price. Your earnings are subject to the Hold Period and the withdrawal terms in Section 10 (Payments, Fees, and Escrow). You are an independent contractor; nothing in these Terms creates an employment, agency, or partnership relationship between you and Serpverse.

8. Order Workflow, Deadlines, and Content Moderation

The Order Lifecycle

Each Order Item proceeds through the following stages:

  1. Placement. The Buyer places the Order; the price for each Order Item is held in Escrow and the Service Fee is charged, as described in Section 10.
  2. Publisher response. The Publisher accepts or declines each Order Item. A declined (or auto-declined) Order Item refunds the Buyer in full, including the Service Fee.
  3. Content. For sponsored articles, the Buyer submits the content; for articles, the Publisher writes it to the Buyer's requirements within the Listing's stated turnaround time. While a draft is unfinished, its content is visible only to its author.
  4. Draft review. The receiving party reviews the draft and approves it or requests revisions, subject to the revision limits in Section 6. Editing control alternates between the parties: only the party whose turn it is may modify the draft.
  5. Publication. The Publisher publishes the approved content at a live URL and provides that URL through the Platform.
  6. Publication review. The Buyer reviews the published Placement within the Review Period (or the indexing verification window, for indexing-guarantee Listings) and approves it, requests a revision, or lets it auto-complete.
  7. Completion. The Order Item completes; the held price is released to the Publisher, subject to the Hold Period.

Deadlines and Automatic Actions

Each in-flight stage carries a deadline — the current values are displayed on the Order at each stage. Before most deadlines, the responsible party receives a warning notification; the Platform takes automatic action only after the deadline passes. The Buyer publication review is the exception: it is not preceded by a separate warning notification and auto-completes at the end of the Review Period as described in Section 6.

Automatic actions include: automatic decline of unanswered Orders (full refund to the Buyer), automatic cancellation for missed content, writing, or revision deadlines (full refund to the Buyer, including the Service Fee, regardless of which party missed the deadline), and automatic completion of unreviewed published Placements (funds released to the Publisher).

The party responsible for the current writing stage may extend their own deadline a limited number of times — currently one (1) extension of forty-eight (48) hours, available within seventy-two (72) hours of the deadline — without the other party's approval. Platform administrators may grant further extensions on request.

Content Moderation Hold

Either party to an Order may report the Order's content to the Platform — for example, as illegal, defamatory, hate speech, or infringing — and Platform administrators may also place an Order Item under review on their own initiative or in response to an outside complaint. While an Order Item is under review: all deadlines are paused; workflow actions (approval, revision requests, submission, completion) are unavailable; no funds settle for that Order Item; and messaging between the parties remains open. The identity of a reporting party is not disclosed to the other party.

A review hold has no fixed duration and ends only when Platform administrators resolve it: either by clearing the hold — in which case all deadlines are extended by the time spent under review, so neither party loses time — or by cancelling or refunding the Order Item. A hold may be placed even on a completed Order Item where published content is alleged to be unlawful or in breach of these Terms.

9. Cancellations and Refunds

Who May Cancel, and What It Costs

  • Publisher cancellations are always free of charge to the Buyer. A Publisher may cancel an accepted Order Item at any stage before completion; the Buyer receives a full refund, including the Service Fee.
  • Buyer cancellations before work has started are free. If you cancel an Order Item before the Publisher (or you, for sponsored articles) has started content work, you receive a full refund, including the Service Fee.
  • Buyer cancellations after work has started carry a cancellation fee — currently twenty percent (20%) of the Order Item price, capped at fifty US dollars ($50.00), as displayed before you confirm the cancellation.
  • Buyer cancellations at the publication review or indexing verification stage carry a higher cancellation fee — currently fifty percent (50%) of the Order Item price, capped at two hundred fifty US dollars ($250.00), as displayed before you confirm — reflecting that the work has been completed and published and the Publisher is being asked to take down a live page.

Where a cancellation fee applies, the fee is paid to the Publisher as compensation for work performed (subject to the Hold Period), the remainder of the price is refunded to you, and the Service Fee is returned to you. The exact fee and refund are always displayed before you confirm a cancellation, and the amounts charged will match what was displayed. An Order Item that is already completed, declined, cancelled, refunded, or charged back cannot be cancelled, and an Order Item under an open dispute or moderation review cannot be cancelled until the dispute or review is resolved. A Buyer who believes a cancellation fee is unfair in the circumstances may instead open a dispute under Section 13 (Platform Disputes).

Automatic cancellations by the Platform for missed deadlines always refund the Buyer in full, with no fee, regardless of which party missed the deadline. Platform administrators may cancel any Order Item under Section 13 and may choose whether to apply or waive the cancellation fee.

Where Refunds Go

Refunds for cancelled, declined, and refunded Order Items are credited to your Serpverse account balance, not to your original payment method. Funds in your account balance can be used for future Orders.

Returning Deposited Funds to Your Card

You may request a refund of your unspent deposited funds back to the card you paid with, subject to the following conditions: (a) only funds traceable to your card deposits and not yet spent are refundable — earnings and other credits are not refundable to card; (b) each deposit is refundable to card only within a limited window from the date of deposit — currently one hundred seventy-five (175) days; (c) a handling fee is deducted from the amount returned — currently three percent (3%) plus thirty cents ($0.30), as displayed before you confirm — so the amount returned to your card will be less than the amount refunded; (d) a minimum refund amount applies — currently ten US dollars ($10.00) — except when refunding your entire refundable balance; and (e) deposits that are subject to a payment dispute (chargeback) are not refundable to card. Platform administrators may process a card refund on your behalf and may waive the handling fee at their discretion.

10. Payments, Fees, and Escrow

All monetary transactions on Serpverse are processed through Stripe, our third-party payment processor. By using the Service, you agree to Stripe's terms(opens in new tab) and privacy policy(opens in new tab). Amounts on the Platform are displayed in United States Dollars (USD) and computed in whole cents. Your account balance is not a bank account or stored-value account held for investment; balances do not earn interest.

Deposits

Buyers fund Orders from an account balance. Deposits are made by card through Stripe's hosted checkout and are credited to your balance once Stripe confirms the payment. Deposits are currently subject to a minimum of ten US dollars ($10.00) and a maximum of ten thousand US dollars ($10,000.00) per deposit, as displayed on the deposit page. Deposited funds are non-refundable except as described in Section 9 (Cancellations and Refunds) and this Section, or as required by applicable law.

The Service Fee

Serpverse charges Buyers a Service Fee on each Order Item, calculated as a percentage of the Order Item price and capped per Order Item — currently fifteen percent (15%), capped at two hundred US dollars ($200.00) per Order Item, with the exact fee always displayed at checkout before you place the Order. The Service Fee is charged at Order placement, on top of the Publisher's price.

The Service Fee is returned to the Buyer when an Order Item is declined by the Publisher, automatically declined, automatically cancelled for a missed deadline, or cancelled under Section 9 (on both free and paid cancellations). The Service Fee is not returned on completed Order Items, on payment disputes (chargebacks), or on post-completion dispute refunds under Section 13. The Referral Program in Section 11 may reduce the Service Fee on an eligible first Order.

Escrow and Release

When you place an Order, the price of each Order Item is moved from your available balance into held funds, where it remains while the Order Item is in flight. Held funds are released to the Publisher when the Order Item completes (by your approval or by automatic approval), and are returned to you when the Order Item is declined, cancelled, or refunded, less any cancellation fee under Section 9.

Publisher Earnings and the Hold Period

Upon completion of an Order Item, the Publisher's earnings are credited as held funds and become available for withdrawal only after the Hold Period — currently fourteen (14) calendar days from completion, corresponding to the card payment dispute window. The Hold Period cannot be waived, shortened, or expedited. Earnings on an Order Item that is under an open dispute or moderation review remain held until the dispute or review is resolved, even if the Hold Period has expired. Cancellation fees credited to a Publisher are subject to the same Hold Period.

Withdrawals

Publisher withdrawals are processed through Stripe Connect. To withdraw, you must complete Stripe Connect onboarding, including any identity verification, banking, and tax documentation Stripe requires, and payouts must be enabled on your Stripe account. Payouts are available only in countries supported by the Platform's payout integration; the country you select at onboarding is fixed for your payout account.

Withdrawals are currently subject to a minimum of fifty US dollars ($50.00), as displayed on the withdrawal page. Only earned funds — released earnings that have not already been withdrawn — can be withdrawn. Deposited funds cannot be withdrawn; they can be spent on Orders or refunded to your card under Section 9. Earnings attributable to Order Items under an open dispute or review are excluded from the withdrawable amount until resolved.

A withdrawal is deducted from your balance when initiated. Once the transfer to your Stripe account has been made, the withdrawal is final; the subsequent bank payout is handled by Stripe and typically arrives within days. If a withdrawal cannot be confirmed immediately due to a processing error, it may remain in a processing state while the Platform reconciles it with Stripe — your balance is restored if the withdrawal is confirmed to have failed, including where a bank payout later fails. Serpverse is not responsible for delays or failures caused by incorrect payout details, bank processing times, Stripe operational issues, or fees charged by financial institutions.

Negative Balances

In limited circumstances — principally payment disputes under Section 12 (Chargebacks) and refunds of completed Order Items under Section 13 (Platform Disputes) — amounts may be deducted from your balance that exceed its current value, leaving your balance negative. You agree to repay any negative balance promptly. Serpverse may set off any amounts you owe against future earnings, credits, or refunds, and may suspend withdrawal availability until a negative balance is repaid.

Taxes

You are solely responsible for determining and fulfilling any tax obligations arising from your use of the Service, including income taxes, sales taxes, value-added taxes, or any other applicable taxes in your jurisdiction. Publishers may be required to provide tax documentation as part of Stripe Connect onboarding. Serpverse does not provide tax advice and recommends consulting a qualified tax professional.

11. Referral Program

Publishers may share a private referral link for any of their Listings. When a new User signs up through a Publisher's referral link, the new User may become eligible for a one-time discount on the Service Fee — currently fifty percent (50%) of the Service Fee, as displayed at checkout — applying to that referring Publisher's Order Items in the referred Buyer's first qualifying Order. The discount reduces only the Service Fee; the Publisher's listed price is never discounted, and the referring Publisher receives their full price.

The following rules apply to the Referral Program:

  • Referral attribution is established at signup, on a first-come basis, and cannot be changed afterwards. A referral is only valid if the signup occurs within a limited time after following the referral link — currently thirty (30) days.
  • Each account may receive at most one referral discount. The discount applies only to the referred Buyer's first qualifying Order and is used up when that Order is placed. The discount is restored in the following cases only: the Order Item is declined by the Publisher (including automatic decline for non-response), automatically cancelled for a missed content-submission or revision deadline, or cancelled by a Platform administrator. It is not restored in other cases, including if you cancel the Order voluntarily, if the Order completes, or if the associated deposit is charged back.
  • Self-referrals are invalid: signing up through your own referral link produces no attribution and no discount.
  • The Platform runs automated checks to prevent abuse of the Referral Program, including checks that associate payment methods across accounts. A discount may be unavailable on your current payment method if that payment method has already been associated with a redeemed referral discount on another account. Where this occurs, you will be informed at checkout.
  • The referral discount has no cash value, cannot be withdrawn or transferred, and does not apply to Order Items from Publishers other than the referring Publisher.
  • Serpverse may modify, suspend, or terminate the Referral Program, or change the discount amount, at any time. Abuse of the Referral Program — including creating multiple accounts, misusing payment methods, or other manipulation — is a material violation of these Terms and may result in the reversal of benefits and account enforcement.

12. Chargebacks

If you believe a payment or Order outcome is wrong, please contact us or open a dispute under Section 13 (Platform Disputes) before initiating a chargeback with your card issuer. The Platform's dispute process can usually resolve issues faster and without the consequences described below.

When a deposit is disputed with your card issuer (a "chargeback"), the disputed funds are withdrawn from the Platform by the payment processor, and the following applies to the extent of the disputed deposit:

  • The disputed amount is deducted from your account balance, which may leave your balance negative (see Section 10).
  • In-flight Order Items funded by the disputed deposit are cancelled, and completed Order Items funded by it are reversed; Publisher earnings and cancellation fees attributable to those Order Items are deducted from the Publisher's balance.
  • Any open Platform dispute on an affected Order Item is closed, and the Service Fee is not returned.
  • Any card refund already issued under Section 9 for the same deposit is netted against the chargeback, so the same funds are never returned twice.

If the chargeback is later resolved in your favor by the card issuer, the deductions are reversed and affected Order Items are restored. Initiating chargebacks on legitimate transactions, or a pattern of chargebacks, is a material violation of these Terms and may result in account suspension or termination.

Publishers acknowledge that the Hold Period exists in part to cover this risk, and that earnings — including released earnings — may be deducted to fund chargeback reversals on Order Items they fulfilled.

13. Platform Disputes

Disputes on In-Flight Orders

A Buyer may open a dispute on an Order Item once content work has started (before that point, the Buyer can cancel free of charge under Section 9). Only one dispute may be open on an Order Item at a time. Opening a dispute:

  • pauses all deadlines on the Order Item until the dispute is resolved;
  • opens a private support conversation between the Buyer and the Platform's support team; and
  • suspends fund settlement for the Order Item.

Publishers do not open disputes; a Publisher may cancel free of charge at any time under Section 9 and may contact support for any other issue.

Platform administrators review each dispute and resolve it with one of the following outcomes: (a) in the Buyer's favor — the Order Item is cancelled with a full refund and no cancellation fee; (b) in the Publisher's favor — the Order continues, and all deadlines are extended by the time spent in dispute; (c) cancellation with the standard cancellation fee under Section 9; or (d) for disputes on completed Order Items, a refund as described below. Administrators may request information from either party through the Order conversation and the support ticket.

Disputes After Completion

If a completed Placement is subsequently broken during its Placement Guarantee — for example, the content or link is removed or materially altered, the page is taken down, the domain expires, or (for indexing-guarantee Listings) the Placement is not indexed — the Buyer may open a post-completion dispute on the completed Order Item.

Where the Platform upholds a post-completion dispute, the remedy is a refund funded from the Publisher's earnings: an amount up to the Publisher's earnings on that Order Item (less any amount already refunded for it) is deducted from the Publisher's balance and credited to the Buyer. The refund is limited to what can be recovered from the Publisher's balance at the time; the Platform does not guarantee or subsidize the shortfall, and the Service Fee is not refunded. If nothing can be recovered, the dispute remains open, and the Buyer's remaining recourse may include a chargeback under Section 12. While a post-completion dispute is open, the affected earnings are excluded from the Publisher's withdrawable balance.

Finality

Platform administrators' determinations regarding Platform-level remedies — including fund allocation, refunds, cancellation fees, deadline extensions, and account enforcement — are final and binding within the Platform. This Section does not limit either party's statutory rights or the dispute resolution process in Section 22 (Governing Law and Dispute Resolution).

Support

You may also raise any issue with our support team through the Platform's support system, subject to reasonable anti-spam limits on ticket creation. Platform administrators may also open a support conversation with you — for example, to deliver a policy notice or request information — which you can reply to from your support inbox.

14. Content Guidelines and Prohibited Content

All Content created, submitted, or published through Serpverse must comply with all applicable laws and regulations. You may not use the Service to create, distribute, or promote Content that:

  1. Is illegal, fraudulent, deceptive, or misleading in any jurisdiction;
  2. Is defamatory, libelous, threatening, harassing, abusive, or constitutes hate speech;
  3. Is obscene, pornographic, or sexually explicit;
  4. Promotes violence, discrimination, or hatred against any individual or group based on race, ethnicity, religion, gender, sexual orientation, disability, or any other protected characteristic;
  5. Infringes on the intellectual property rights, privacy rights, or other proprietary rights of any third party;
  6. Contains malware, viruses, or any other harmful or malicious code, links, or scripts;
  7. Relates to illegal gambling, controlled substances, unlicensed financial products, or other regulated products or services offered in violation of applicable law;
  8. Is intended to manipulate search engine results through deceptive practices, including cloaking, hidden text, doorway pages, or other techniques that violate published search engine guidelines;
  9. Constitutes unsolicited bulk or commercial content (spam).

Sensitive Niches

Content in sensitive niches — currently gambling, adult, cryptocurrency, CBD, and pharmaceutical topics — may only be placed on Listings whose Publisher has expressly opted in to that niche, and may carry a higher price set by the Publisher, shown before you order. Placing sensitive-niche content is permitted only where lawful in the relevant jurisdictions; responsibility for legal compliance of the Content rests with the parties to the Order as set out in Section 15 (Intellectual Property and Content License) and Section 21 (Indemnification).

Enforcement

Either party to an Order may report its content to the Platform, triggering the moderation review described in Section 8. Serpverse reserves the right to remove or demand takedown of any Content, cancel any Order, or take account enforcement action for violations of these guidelines, without prior notice and — where the violation is the reporting party's own — without refund. Repeated or egregious violations will result in permanent account termination. Publishers retain independent editorial discretion to decline Content that does not meet their website's standards, regardless of whether it violates these guidelines.

15. Intellectual Property and Content License

Platform Intellectual Property

The Serpverse Platform, including its design, user interface, logos, trademarks, software, and documentation, is the exclusive property of Serpverse and is protected by intellectual property laws. You may not copy, modify, distribute, sell, lease, sublicense, or create derivative works based on any part of the Service, nor reverse engineer or attempt to extract its source code, except as expressly permitted by applicable law.

User Content Ownership and Licenses

Content submitted by a Buyer for publication remains the intellectual property of the Buyer, unless otherwise agreed in writing between the Buyer and Publisher. By submitting Content through the Platform, the Buyer grants the Publisher a non-exclusive license to host, display, and maintain the Content on the Publisher's website for the duration required to fulfill the Order and honor the Placement Guarantee. Content written by a Publisher in fulfillment of an article Order is licensed or assigned to the fulfillment of that Order; the published Placement must remain live per the Placement Guarantee. Publishers may not repurpose, resell, sublicense, or redistribute Content from an Order for any purpose outside the scope of the original Order.

By submitting any Content to the Platform (including messages, reviews, and support requests), you grant Serpverse a non-exclusive, worldwide, royalty-free license to use, store, reproduce, and display such Content solely for the purpose of operating, maintaining, and improving the Service.

If you provide feedback or suggestions about the Service, Serpverse may use them without restriction or obligation to you.

16. Copyright Complaints

If you believe that Content available through the Service infringes your intellectual property rights, you may submit a notice via our contact form containing:

  1. Identification of the copyrighted work or intellectual property claimed to be infringed;
  2. Identification of the allegedly infringing material, including its location on the Platform or the published URL;
  3. Your contact information (name, address, telephone number, and email address);
  4. A statement that you have a good faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law;
  5. A statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf; and
  6. Your physical or electronic signature.

Upon receipt of a valid notice, Serpverse will investigate and take appropriate action, which may include placing affected Order Items under moderation review, removing or demanding takedown of the allegedly infringing Content, and notifying the User who posted it. Users who receive a takedown notice may submit a counter-notification if they believe the Content was removed in error. Serpverse maintains a policy of terminating the accounts of repeat infringers.

17. Communications and Messaging

The Service includes an in-platform messaging system tied to individual Order conversations, supporting text messages, content submissions, revision requests, status updates, and published URL submissions. Messaging on an Order remains available while the Order Item is active (including during disputes and moderation review) and closes when the Order Item reaches a final state.

You agree not to use the messaging system or any other feature of the Service to: (a) harass, threaten, or abuse other Users; (b) distribute spam or unsolicited commercial content; (c) solicit, facilitate, or conduct transactions outside the Platform in order to circumvent the Service Fee or other Platform rules; (d) share illegal, harmful, or infringing content; or (e) collect personal information from other Users for unauthorized purposes.

Order conversations and Order activity are visible to Platform administrators, and Serpverse may access and review message content for the purposes of enforcing these Terms, investigating reports, resolving disputes, and ensuring Platform safety, as described in our Privacy Policy. The Platform also maintains internal records of significant account and Order actions for security and audit purposes.

The Platform communicates with you through in-app notifications and email. You can control which notification types also send you email through your notification preferences; in-app notifications and communications that are integral to the Service — such as security notices, legal notices, and required account communications — are part of the Service. You consent to receiving communications from us electronically, and agree that electronic communications satisfy any legal requirement that such communications be in writing.

18. Third-Party Services

The Service depends on third-party providers, including Stripe (payments and payouts), the sign-in providers you choose (currently Google and Microsoft), and our email delivery provider. Your use of those services is subject to their own terms and privacy policies, and Serpverse is not responsible for their acts, omissions, or availability.

Publisher websites are independent third-party websites, and Content placed through the Service may link to further third-party websites. Serpverse does not control and is not responsible for the content, policies, or practices of any third-party website, including Publisher websites.

19. Disclaimers and Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, SERPVERSE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WITHOUT LIMITING THE FOREGOING, SERPVERSE DOES NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (B) THE RESULTS OBTAINED FROM USE OF THE SERVICE WILL BE ACCURATE, RELIABLE, OR MEET YOUR EXPECTATIONS; (C) ANY ERRORS IN THE SERVICE WILL BE CORRECTED; OR (D) THE SERVICE WILL BE COMPATIBLE WITH ANY PARTICULAR HARDWARE OR SOFTWARE CONFIGURATION.

SERPVERSE MAKES NO GUARANTEES REGARDING SEARCH ENGINE OPTIMIZATION OUTCOMES. THE PLATFORM DOES NOT GUARANTEE ANY SPECIFIC SEARCH ENGINE RANKINGS, ORGANIC TRAFFIC INCREASES, DOMAIN AUTHORITY OR DOMAIN RATING IMPROVEMENTS, BACKLINK VALUE, OR ANY OTHER SEO METRIC AS A RESULT OF CONTENT PLACEMENTS MADE THROUGH THE SERVICE. SEARCH ENGINE ALGORITHMS ARE CONTROLLED BY THIRD PARTIES AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. YOU ACKNOWLEDGE AND AGREE THAT SEO RESULTS ARE INHERENTLY UNCERTAIN AND THAT YOU ASSUME ALL RISK ASSOCIATED WITH SEO OUTCOMES, INCLUDING THE POSSIBILITY OF SEARCH ENGINE PENALTIES. FOR CLARITY, AN INDEXING GUARANTEE OFFERED BY A PUBLISHER UNDER SECTION 7 IS A COMMITMENT BY THAT PUBLISHER — BACKED BY THE REMEDIES IN SECTION 13 — AND NOT A WARRANTY BY SERPVERSE OF ANY SEO OUTCOME.

Serpverse does not endorse or guarantee any Publisher, website, or Buyer. While the Platform reviews Listings and verifies displayed site metrics, such review and verification are performed for marketplace quality purposes, do not constitute a guarantee or endorsement, and do not shift responsibility for the underlying transaction from the parties to it.

Some jurisdictions do not allow the exclusion of implied warranties, so some or all of the above exclusions may not apply to you. In such jurisdictions, implied warranties are excluded or limited to the maximum extent permitted by applicable law.

20. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SERPVERSE, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, SUCCESSORS, AND ASSIGNS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITIES, LOSS OF GOODWILL, COST OF PROCUREMENT OF SUBSTITUTE SERVICES, OR ANY OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR ACCESS TO OR USE OF (OR INABILITY TO ACCESS OR USE) THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL THE TOTAL AGGREGATE LIABILITY OF SERPVERSE TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE EXCEED THE TOTAL AMOUNT OF FEES YOU HAVE ACTUALLY PAID TO SERPVERSE DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. THIS LIMITATION APPLIES REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. NOTHING IN THESE TERMS SHALL EXCLUDE OR LIMIT LIABILITY THAT CANNOT BE LAWFULLY EXCLUDED OR LIMITED.

21. Indemnification

You agree to indemnify, defend, and hold harmless Serpverse, its officers, directors, employees, agents, affiliates, successors, and assigns from and against all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees and court costs) arising out of or relating to:

  1. Your access to or use of the Service;
  2. Your violation or alleged violation of these Terms;
  3. Your violation of any third-party right, including any intellectual property, privacy, or proprietary right;
  4. Any Content you submit, post, publish, or transmit through the Service, including Content published on your website;
  5. Your violation of any applicable law, rule, or regulation; and
  6. Any dispute between you and another User of the Service.

This indemnification obligation survives the termination or expiration of these Terms and your use of the Service. Serpverse reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you agree to cooperate with our defense.

22. Governing Law and Dispute Resolution

Disputes Between Users

Disputes between Buyers and Publishers regarding Orders are handled in the first instance through the Platform dispute process described in Section 13 (Platform Disputes). Both parties agree to participate in good faith in that process before pursuing external legal action against each other in relation to an Order.

Disputes with Serpverse

If you have a dispute with Serpverse, please first contact us via our contact form so that we can attempt in good faith to resolve it informally — most issues can be resolved through the Platform's support and dispute processes described in Section 13 (Platform Disputes).

Governing Law: These Terms, and any dispute arising out of or relating to these Terms or the Service, are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law provisions.

Jurisdiction: Any legal dispute, claim, or controversy arising out of or relating to these Terms or the Service that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that if you are a consumer, this does not deprive you of any right you have under applicable law to bring proceedings in the courts of your place of residence.

Nothing in this Section limits any non-waivable statutory rights available to you as a consumer in your jurisdiction.

23. Suspension and Termination

Termination by You

You may terminate your account at any time by contacting us via our contact form. Account termination does not relieve you of obligations incurred prior to termination, including active Orders, outstanding payments, content publication commitments, Placement Guarantees on completed Placements, and any negative balance. Funds held in Escrow for active Orders are processed according to the terms of those Orders before account closure is finalized. Publisher earnings that have cleared the Hold Period can be withdrawn through the standard withdrawal process, and eligible Buyer deposits can be returned under Section 9 (Cancellations and Refunds).

Suspension and Ban by Serpverse

Serpverse may suspend or ban your account at any time, with or without prior notice, where we reasonably believe it is warranted. Grounds include, but are not limited to:

  1. Violation of these Terms or any applicable Platform policies;
  2. Fraudulent, deceptive, abusive, or illegal behavior;
  3. Providing false, misleading, or materially inaccurate information in your profile or Listings;
  4. Manipulating reviews, metrics, the Referral Program, or other marketplace systems;
  5. Attempting to circumvent Platform fees by soliciting or conducting transactions outside the Platform;
  6. Repeated failure to fulfill accepted Orders or meet Order deadlines;
  7. Operating multiple accounts in violation of Section 5;
  8. Chargeback abuse under Section 12; or
  9. Any activity that poses a risk to the security, integrity, or reputation of the Platform or its Users.

Suspension restricts your account to read-only use: you can sign in, view your account, balances, and Orders, and receive communications, but you cannot take new actions. You remain able to complete certain existing obligations — such as submitting content on an already-accepted Order, responding to support conversations, accepting updated Terms, and requesting the return of eligible deposited funds under Section 9 — while suspended. A ban ends your access to the Service entirely: you can no longer sign in. A notification is sent when your account is suspended or banned. If you believe an enforcement action is mistaken, contact us via our contact form; return of eligible funds on a banned account is handled by our support team in accordance with these Terms and applicable law.

Effect of Termination

Upon termination, your right to access and use the Service ceases. We may retain your account data as required by applicable law or for legitimate business purposes including fraud prevention, financial record-keeping, audit compliance, and enforcement of these Terms, as described in our Privacy Policy.

The following Sections survive termination: Section 1 (Definitions), Section 10 (Payments, Fees, and Escrow — for outstanding obligations), Section 12 (Chargebacks), Section 15 (Intellectual Property and Content License), Section 19 (Disclaimers and Warranties), Section 20 (Limitation of Liability), Section 21 (Indemnification), Section 22 (Governing Law and Dispute Resolution), and Section 25 (General Provisions).

24. Changes to These Terms

Serpverse may modify or replace these Terms at any time. These Terms are versioned, and the current version and its effective date are shown at the top of this page. If a revision is material, we will provide at least thirty (30) days' notice prior to the new terms taking effect where practicable, by posting the updated Terms on this page and notifying you via email or through the Platform. What constitutes a material change will be determined at our reasonable discretion.

When a materially updated version takes effect, you will be required to review and affirmatively accept it before continuing to use the protected areas of the Service. If you do not agree with the updated Terms, you must discontinue use of the Service and may terminate your account in accordance with Section 23 (Suspension and Termination).

25. General Provisions

Entire Agreement

These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Serpverse regarding your use of the Service and supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written.

Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, severed from these Terms. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of the remaining provisions.

Waiver

The failure of Serpverse to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver shall be effective only if in writing and signed by an authorized representative of Serpverse.

Assignment

You may not assign or transfer your rights or obligations under these Terms without the prior written consent of Serpverse. Serpverse may assign or transfer these Terms, in whole or in part, without restriction, including in connection with a merger, acquisition, corporate restructuring, or sale of all or substantially all of its assets. Subject to the foregoing, these Terms bind and inure to the benefit of the parties and their respective successors and assigns.

Relationship of the Parties

Buyers and Publishers transact with each other as independent parties. Nothing in these Terms creates an employment, agency, partnership, joint venture, or fiduciary relationship between you and Serpverse or between you and any other User. There are no third-party beneficiaries to these Terms.

Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms to the extent caused by circumstances beyond its reasonable control, including acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, pandemics, epidemics, strikes, power failures, internet outages, or failures of third-party service providers.

Notices

Serpverse may provide notices to you by email to your registered account address, by in-application notification, or by posting on the Service. Notices sent by email are deemed received on the date the email is sent. You may send notices to Serpverse via our contact form.

Headings

Section headings are for convenience only and have no legal or contractual effect.

Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us at:

Serpverse

Contact form: serpverse.io/contact

Website: serpverse.io(opens in new tab)

We aim to respond to all inquiries within two (2) business days.

Terms of Service | Serpverse