Sports Guest Post Sites

What to look for

Match the sport, not just the category. A football audience has essentially no overlap with a cycling audience, and a placement on the wrong site reaches people who will never care about it.

Check whether the site follows a league or a region. Many sports publishers are built around one competition, and their readers are there for that and nothing else.

Seasons shape everything here

Traffic on a sports site can differ several times over between its season and the off-season, so a monthly figure means little without knowing when it was measured. A site that looks modest in June may be substantial in October.

Publishing schedules follow the same curve. In-season, publishers are busy and turnaround stretches; out of season they have capacity and are often more willing to take on evergreen pieces.

Common questions

Does my content need to match the specific sport?

Almost always. Sports audiences are attached to a particular sport, league, or team, and there is very little crossover between them. A piece about one sport on a site covering another reaches an audience with no interest in it.

How does the season affect a sports placement?

Substantially. Traffic can differ several times over between a site’s season and its off-season, so a single monthly figure can be misleading. Publishers are also busier in-season, which stretches turnaround.

Do sports sites accept betting-related content?

Some do and some will not, and the rules differ by market because the topic is regulated in several countries. Publishers that accept it usually price it separately. Each listing states what it will and will not run.