Downloading an Article's Images to Publish on Your Site
Put an order's images on your site: download them named by their place and alt text, copy the HTML with matching file names, and set the featured image.
- Published
- Nov 4, 2026
- Read
- 7 min read
SerpverseWhen an article is ready to publish, its images have to go onto your site with it. Images uploaded to an order only load inside Serpverse, so this guide shows how to download an article's images, copy its HTML with matching file names, and put both on your site so every image shows on the live page.
Why the Images Have to Go Onto Your Site
Images the writer uploads to an order are private to it. They load only inside Serpverse, for the order's buyer and publisher and our team, so their addresses won't work for your visitors. That also means:
- Images copied out of the preview won't load on your site, and neither will addresses copied by hand from the article's source.
- Images the writer added by a web address are included in the download too, so a link to someone else's server can't break on your page later.
- Images already on your own site (your listing's domain or one of its subdomains) stay where they are. They're in your media library already, and downloading them again would only make duplicates.
Where to Find the Downloads
Everything is on the order's Content tab, above the article:
- Download images saves all of the article's images as one zip. When the article has a single image, counting the featured image, the button reads Download image and saves that one file.
- A download button on each image in the preview saves just that image. On a computer it appears when you point at the image or tab to it; on a phone it's always shown. Very small images, such as icons, don't get one, but they're still in the zip.
- Copy, in the preview's Source view, copies the article's HTML with each downloaded image named by its file.
The buyer has the same buttons. Earlier versions of the article shown in the order's chat don't have them, so always download from the Content tab.
How to Download an Article's Images
- Open the order and go to the Content tab.
- Click Download images. It shows Preparing… while Serpverse gathers the images, then your browser saves the zip.
- Unzip it. A typical download looks like this:
images-ITEM-9NNOQ9KI.zip
├── 00-featured-trail-shoes-on-a-rock.jpg
├── 01-runner-tying-a-trail-shoe.jpg
├── 03-outsole-close-up.png
├── images.txt
└── not-included.txt- Each file is numbered by its place in the article and named from its alt text:
01-runner-tying-a-trail-shoe.jpgis the article's first image. The featured image comes first, as00-featured-…. An image without alt text is named by its place alone, such as04-image.png. images.txtlists each file's alt text, ready to paste into your media library. It says "none given" for an image the writer left without any.not-included.txtappears when an image was left out of the zip. It says which image ("Image 2"), why, and, for an image hosted on another site, its address. In the example above, image 2 is missing from the files, sonot-included.txtexplains it.
Descriptive file names and alt text are what Google recommends for images in its image SEO best practices(opens in new tab), so the files are ready to upload as they are.
Why an Image Isn't in the Zip
not-included.txt gives one of these reasons for each image it lists:
| Reason | What it means |
|---|---|
| "Already on yoursite.com, so it stays at its address." (with your listing's domain) | The image is already on your site, so the article keeps pointing at it |
| "Being reviewed by Serpverse." | Our team is reviewing this image. See below |
| "Removed by Serpverse." | Our team removed this image. See below |
| "Not a PNG, JPEG, WebP, GIF or AVIF image (an SVG, for example)." | The image at that address is in a format the zip doesn't take. Its address is listed if you want to fetch it yourself |
| "Over 10 MB." | The image at that address is too large for the zip |
| "Couldn’t be fetched from its address." or "Its address didn’t send the image." | The site hosting it didn't send it. Open the address to check, or ask the buyer for the file |
| "The zip fetches up to 50 images by address." | The article links more than 50 images by address. The rest are listed with their addresses |
| "Fetching the article’s images took too long." | Some other site was slow. Download again in a moment |
| "Its address isn’t one the zip can fetch." | The image's address isn't an ordinary web address the zip can download from |
| "Not available." | The image couldn't be included this time. Download again, and if it keeps happening, open a ticket from the Support page in your dashboard |
Copying the Article's HTML With File Names
In the preview, switch to Source and click Copy. The HTML you get has each downloaded image pointing at its file name instead of its address, with the alt text kept:
<img src="01-runner-tying-a-trail-shoe.jpg" alt="Runner tying a trail shoe on a rocky path">Images that aren't in the zip keep their address: those already on your site, and any not-included.txt lists. Paste the HTML into your site's editor and each downloaded image shows as missing in exactly the place its file goes, ready for you to swap in the uploaded copy.
Putting the Article on Your Site, Step by Step
Here's the whole process, using WordPress as the example:
- Download the images and unzip them, as above.
- Upload the files to your media library. In WordPress, that's the Media Library(opens in new tab). Paste each file's alt text from
images.txtas you go. - Copy the article's HTML from the Source view and paste it into your editor's code or HTML view. In the WordPress block editor, switch to the code editor first.
- Point each image at its uploaded file. In WordPress, select each image block and use Replace to pick the file from your media library, as the Image block guide(opens in new tab) shows.
- Set the featured image from the
00-featured-…file, if the article has one. - Check the live page before you submit its URL: every image should show, and none should still load from Serpverse.
Our guide to managing incoming orders covers what comes next, from submitting the live URL to completion.
Downloading One Image
When the article has just one image, Download image saves that file alone, under the same name the zip would give it, such as 01-runner-tying-a-trail-shoe.png or 00-featured-….jpg. The button on each preview image does the same for that image, which is handy when you only need to replace one.
If an image can't be downloaded alone, the message tells you why, in the same words not-included.txt would use.
The featured image also has its own Download beside it under the article, with the publishing details. It saves the same image under a different name (featured-image for an uploaded one), so use Download images when you want names that match Copy.
Article Orders You Write Yourself
On an Article order, you write the article and add its images yourself, in the same editor buyers use: our guide to adding images to your article covers it. Images you add from your own media library by their address stay at that address, so there's nothing to download for them. Images you upload are in the zip like any other.
When Serpverse Has Hidden or Removed an Image
If our team is reviewing an image, or has removed one, the article on the Content tab shows a box in its place, and the zip lists it in not-included.txt instead of including it. Leave that image out of your post. If the article needs an image in its place, ask the buyer in the order's chat. Our guide to orders under review explains what each box means.