Introducing Campaigns: Organize Your Orders by Project
Campaigns are a new way to organize link building campaigns on Serpverse — group your orders by project, client, or target site. Available now.
Introducing Campaigns
If you run link building for more than one client, project, or site, your Serpverse orders pile up fast. A single flat list works for your first few placements — but the moment you're juggling three clients and two of your own properties, "which orders belong to what?" becomes a daily question. Today we're shipping a feature that answers it: campaigns.
Campaigns let you organize link building campaigns the way you actually think about them — by project, by client, or by the website you're pointing links at. They're live now in every buyer dashboard, and this post covers what they are, who they're for, and how to start using them.
What Campaigns Are
A campaign is a label you attach to your orders. You create a campaign — say, "Acme Corp" or "Q3 SaaS Launch" — and file the relevant orders under it. From then on, you can view, filter, and total up that group on its own instead of scanning one combined list.
That's the entire concept. Campaigns are an organizational layer that sits on top of your orders. They don't introduce a new workflow, a new pricing tier, or a new approval step — they're a way to keep a growing order history readable.
What Campaigns Don't Do
This is the part worth being precise about, because it's what makes campaigns safe to use freely. A campaign is pure organization. It changes how you see your orders and nothing else:
- They don't change how orders work. An order behaves identically in your "Default" campaign or in "Holiday Push." The status flow, deadlines, revisions, and review process are exactly the same.
- They don't affect pricing or fees. Grouping orders never changes what you pay. Cost is calculated per order, regardless of campaign.
- They're invisible to publishers. The publisher fulfilling your order never sees which campaign it's in. Your organizational structure is yours alone.
- They never block an action. Cancelling, requesting a revision, or approving a delivery works the same in any campaign.
In other words, you can create, rename, and rearrange campaigns at any time without worrying about side effects on a live order. They're a view, not a control.
Who Campaigns Are For
Campaigns earn their keep the moment you're running more than one effort at a time:
- Agencies managing link building across multiple clients can keep each client's placements in their own bucket — which usually mirrors how you invoice and report.
- In-house teams building links to several properties can separate the main site from microsites, landing pages, or a company blog.
- Freelancers and solo buyers running parallel projects can split personal work from client work, or one launch from the next.
If you only run a single effort, you don't have to think about campaigns at all — more on that below.
How Campaigns Get Created
You never have to set campaigns up before you order. Serpverse handles the first one automatically and lets you add more whenever you need them.
The first time you take a meaningful action as a buyer — your first deposit clears, you place your first order, or you open the Campaigns tab — Serpverse creates a campaign called Default for your account. Any order you place without choosing a campaign lands in Default, so nothing is ever left uncategorized.
When you're ready to organize, you create your own campaigns from the Campaigns tab in the buyer dashboard: name it, optionally add a description and a target website, and save. It's immediately available everywhere you can assign a campaign. Create one per client, one per site, or one per quarter — however you slice your work.
The Default Campaign
Every buyer has exactly one Default campaign, and it plays a special role: it's the guaranteed home for any order not filed elsewhere. Because of that, it has a couple of protections the others don't.
You can rename Default. If the label doesn't suit you, call it "General," "Uncategorized," or anything that fits how you work. You cannot delete or archive it — it always exists so there's a safe place for orders to live. The Delete and Archive options simply don't appear on the Default campaign, so there's no button to press by mistake.
That guarantee is what keeps the whole system safe: when you delete a regular campaign, its orders are automatically moved back into Default first, so no order is ever orphaned.
Moving Orders Between Campaigns
Campaign assignments aren't permanent. You can re-file an order at any point in its lifecycle — from a brand-new order through to a completed one — and moving it never affects its status or progress.
To move a single order, open it from your Orders list and use the Change campaign control. To reorganize several at once — say, splitting a batch off into a new client campaign — select them in the Orders list and choose Change campaign from the bulk action bar. The same picker handles both, so the experience is consistent whether you're filing one order or fifty.
A Quiet Interface for Single-Campaign Buyers
We built campaigns so they scale with you instead of getting in your way. If you only have your Default campaign, the campaign picker stays hidden — there's nothing to choose between, so we don't clutter the order form or your Orders list with an empty dropdown. Every order quietly goes into Default.
Once you have two or more active campaigns, the picker appears exactly where assigning a campaign makes sense: when placing an order, on an existing order, and in the Orders-list bulk bar. Solo buyers never have to think about it; power users get the controls right where they need them.
Get Started
Campaigns are available now — no setup required, and nothing changes about how your existing orders work. If you're already running multiple clients or sites, head to the Campaigns tab in your buyer dashboard and create your first one.
For a full step-by-step walkthrough — creating, renaming, archiving, deleting, and bulk-moving orders — see our guide to organizing your orders with campaigns. If you're newer to the platform, the story behind Serpverse explains how the marketplace works, and our guide to guest posting for SEO covers the strategy that fills these campaigns in the first place.
Every order now has a home — and your dashboard stays as organized as your link building strategy.